Our Communications Policy

The Context

Businesses are recognized as the major contributor to GDP, investments, jobs and livelihoods in any economy.  Therefore the development of businesses is crucial to securing and consolidating the sustainable economic growth we need to drive Ghana’s future.

With the advent on the market and the popularity of sophisticated communications tools such as the smart phones, ipads, laptops, tablets, etc., mass communication is being continually shaped by the technology and online networks.  It has become imperative to formulate communications strategies that are clear, transparent and flexible for the sake of technology savvy population. Therefore the initial communications strategy for the Ministry of Business Development showcases a Communication Strategy with the aim of supporting the Governments vision of economic industrialisation

Mandate

To create a sustainable and most business-friendly, entrepreneurial and innovative business environment, that fosters private sector-led investment and job creation.

Mission

Wealth creation through entrepreneurship development and prosperity for all

Purpose

This strategy applies to communication targeted at our stakeholders,  both internally and externally, managed by the Communications Unit of the ministry It is seeks to disseminate timely and accurate information aimed at reliably informing the public about its mandate, roles and programmes.

Specific objectives of the strategy include;

  • A mechanism to help the ministry achieve its over all objectives
  • Improve communications with key partners and members of the public;
  • Increased awareness of the ministry’s mission, policies, programmes and the environment within which it operates
  • Increase the use of the ministry’s website, internet and intranet as communication 
tools
  • Provide participation platform for private sector in the development of policies/services/programmes
  • To maintain a single brand across the ministry

Annual Reports

It will be published and made available during the last quarter of every financial year. It will address the main problems and challenges encountered by the ministry in executing projects, programmes and activities.

The report will include the following:

  • The Minister’s preface
  • Executive summary
  • Programme reports for the financial year under review
  • Recommendations/ way forward
  • Glossary of terms

Public Events

  • The ministry will annually present itself to the public at trade fairs/ business expo held at national level country wide. This will help to provide and explain information on various programmes offered by the ministry.

Media Relations

  • A media list that serves as a mailing list to distribute information and inform the masses over a larger scale (national, regional and local media) to be constantly updated. The target audience will determine the appropriate medium to deliver information on the services of the ministry. Such mediums will include electronic media, print media, social media, and outdoor billboard and transit media.
  • All corporate media will have to be channeled through the Corporate Communications Unit that should act as the first contact point for all print media, radio and television enquiries.

Public Relations

  • To improve the image of the ministry all ministerial documents will have to be the same in appearance (font face and size; paper layout, alignment, indentation and spacing). There has to be consistence in the design and style of the ministry’s publications to exhibit corporate branding.

Newsletter

A newsletter will be released every quarter to serve as an instrument that facilitates both internal and external information sharing with the staff and stakeholders. It will be necessary to print hardcopies in addition to circulating softcopies via email.

Press Releases/News Conferences

A press release is the most convenient and cost saving means to reach the public. It is the basic format to effectively disseminate useful information about very important events to the public.

Events or news of major relevance will be announced/ made public through press releases/ news/conferences to allow a wider coverage to enhance public transparency and accountability.

Basic rules to be followed when preparing a press release:

Format

A press release will provide information on specific subjects not exceeding two pages. Facts will be expected to be complete and presented in an understandable manner. No abbreviations and technical terms will be used.

Content:

Our press releases will provide information by;

  • Stating the event;
  • Indicating the importance of the event;
  • Who is involved; and
  • Date and time of the event.

Structure:

  • It will be on the official letterhead showing the contact person and details (cell phone, office phone and email address) for queries;
  • Meaningful headlines and headings;
  • Key informants to be placed in the first paragraph;
  • Opinion(s) of relevant ministerial decision-makers; and
  • Further information, explanations, bills, organizations involved.

Authorizations:

  • Only the Minister/ Deputy Minister and the Chief Director will authorize press releases;
  • Information of minor importance and information announcing events can be released by the Communications officer in consultation with the responsible people as stated above

Website

MoBD website should enhance professionalism and effectiveness in information sharing with the latest and updated information. The webmaster is tasked to maintain and upload information onto the site, while the general upkeep such as constant updates and feeding relevant information to the site remains with the Corporate Communications Office. Information for update from all units will be communicated to the Communications Unit (with the approval of the Deputy Minister) will then do the update. MoBD Facebook account will be created and utilized fully to create an interactive platform offering the public an opportunity to communicate with the Minister/ Deputy Minister or/Chief Director on issues of national importance. The website is to contain the following:

  • General information about the Ministry;
  • MoBD structure and programmes;
  • Functions of the respective department/directorates/divisions, their responsibilities and various services offered to the public;
  • MoBD major publications such as programmes, projects, policies, reports and all legislations;
  • Press releases, newsletters; and
  • Links to other important stakeholder websites.