During his welcome address at the launch of the Ghana online mall at the Accra Digital Center on the 15th October, 2018, Dr. Ibrahim Mohammed Awal the Minister for business Development urged young entrepreneurs across the country to take advantage and opportunities the online mall has to offer.

He said, the Government under the leadership of Nana Addo Dankwa Akuffo-Addo intends to create a productive and knowledge driven economy which can be only achieved when young entrepreneurs are empowered strategically with skills and competencies to compete.

The online mall, according to Dr. Ibrahim, is one of the largest marketing platforms to showcase products and services developed mostly by start-ups in the country.

“For us to succeed in Ghana and to protect the global market value chain, your products must be competitive, it is therefore important for us to continue to add value to the products. If we don’t add value to our products, we will be swept out under the carpet”, he emphasized.

However, he advised potential users of the online market platforms to be disciplined in their dealings, stressing “when you are competing globally, there is no Ghana time and Ghana practice, it must be global standard time”.

The Minister for Employment and Labour Relations, Ignatius Baffuor Awuah, who launched the Ghana Online Mall said, the government anticipates creating a minimum of 8,000 jobs from this initiative within the first 12 months.

He indicated that the Ghana Online Mall will offer Micro, Small and Medium scale (MSMEs) the opportunity to showcase their product and services to the larger African market.

“This will further boost trade with other African countries within the context of the Continental Free Trade Agreement signed by 50 African countries in March this year”, he added.

Mr. Ignatius emphasized that, Ghana as a developing country cannot be left out on the revolution of digital marketing in the 21st Century for economic transformation by the adoption of technology.

“I firmly believe that the Ghana Online Mall will be another launch pad to accelerate business growth and to help us build micro-multinationals that will bring foreign direct investments to boost the economy of this country”, the labour Minister hinted.

He congratulated the Ministry of Business Development and its agency NEIP on the number of initiatives that are being implemented to create an entrepreneurial culture, promotion of business growth in the country and working to achieve the vision of making Ghana the most business-friendly country in Africa.

The  online market platform will specifically allow businesses on the platform to trade among themselves, showcase made in Ghana products and services of start-ups, SMEs to the local and international markets to enable them to market their goods and services for free.The ‘Ghana Online Mall’ with the domain name ghanaonline.com, will further provide the platform for angel investors to identify potential businesses for investment relations and funding, as well as enhance trade relations among Diaspora community and Ghanaian businesses.

Additionally, the Ghana Online Mall platform, which will be a pool of service providers with diverse background, will be an avenue to provide jobs for students, unemployed graduates, busy moms, artisans and all those who can offer some form of services in the comfort of their homes.


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